Seriously, Marvel? ANOTHER Wolverine ongoing? Like you don't throw out the character in three ongoing titles of his own every month? And in every team book? Heck, you've actually got TWO Wolverines now in New AND Dark Avengers. Not to mention the two or three one shots almost every month. And miniseries. And guest appearances.
Did you really sit down and go, "Hmm, that Wolverine guy is coming out with a movie next year, we better make sure there's some content out there so people can find out more about him!"