They're talking Olympics, as many folks seem to, and the preperations for the opening ceremonies, "They knew the rest of humanity would be watching this event..."
Gee thanks, so I'm not human now. ;p
That's right, I will not be watching the opening ceremonies. Or any events. I'm surprised I'm even mentioning them.
I always hated sweeping generalisations like that, since more often than not, I seem to be the exception.
"Everybody is going over here!" "I'm not, ergo I'm a nobody. =("